You've got splashed!
Every year Lipton Ice Tea organizes "the Big Splash" for the students in Leuven. It's a big waterballon fighting contest between different fraternities. For the promotion on the social media communication agency LUON created a cool concept where the viewer of a video get's a waterballon right at him. Cameraman Mark Sanders had to be creative to make sure his Sony F55 didn't get wet.